I led the teaser campaign for the Red Hot Chili Peppers’ Stadium Arcadium release. The band was still finishing recording their record, but they wanted to start the marketing immediately. The band and management wanted to “restart” all of the band’s imaging fearing that teenagers and younger had never heard or known of the Red …
I was fortunate enough to join the Rent.com in 2003 as the 2nd person in Internet Marketing. Rent.com was still small but growing fast when I joined. I was tasked with taking over the affiliate marketing program and expanding it in addition to taking on Search Engine Marketing and traffic acquisition. By late 2004, Rent.com …
I worked closely with Linkin Park and their team to set up a mobile campaign to build a massive mobile phone number list. This is before Twitter existed, the year was late 2006, early 2007. We had the band sending out text message updates to build up the list, tied it in with a tour …
I worked on Michelle Branch’s “The Spirit Room” and “Hotel Paper” since day one with Jeremy Welt of Maverick Records and Warner Bros. Records. Detail to come…