Internet Marketing Professional building product and personal brands from inception to fruition. Generating meaningful web traffic through brand building, advertising and social marketing which drives sales. I have been on the Internet since as long as I can remember. I moved to Los Angeles from San Diego when I was 16 and 3 months later …
As Senior Director of Marketing for CampusExplorer.com I am acquiring traffic and generating education leads through search, advertising and partnerships. The challenge and CampusExplorer’s success is direct marketing in a competitive industry with a valuable brand and positive messaging. I’ve had the incredible opportunity to be part of the original team of Campus Explorer and …
What makes the Ashley Tisdale so special is that we achieved 500,000+ in record sales without any mainstream media support and outsold Ashley’s direct competition, her High School Musical counterpart, Vanessa Hudgens, who did have massive mainstream media support within the same period. This was a New Media win, and a small group of people, …
I met The Veronicas just as they had completed recording their first album and worked very closely with them for three and a half years. For a pop act, their marketing campaign was extremely new media infused and we broke barriers with mobile video content, mobile content, and fan to fan interaction using the web. …
I led the teaser campaign for the Red Hot Chili Peppers’ Stadium Arcadium release. The band was still finishing recording their record, but they wanted to start the marketing immediately. The band and management wanted to “restart” all of the band’s imaging fearing that teenagers and younger had never heard or known of the Red …
I was fortunate enough to join the Rent.com in 2003 as the 2nd person in Internet Marketing. Rent.com was still small but growing fast when I joined. I was tasked with taking over the affiliate marketing program and expanding it in addition to taking on Search Engine Marketing and traffic acquisition. By late 2004, Rent.com …
I worked closely with Linkin Park and their team to set up a mobile campaign to build a massive mobile phone number list. This is before Twitter existed, the year was late 2006, early 2007. We had the band sending out text message updates to build up the list, tied it in with a tour …
I worked on Michelle Branch’s “The Spirit Room” and “Hotel Paper” since day one with Jeremy Welt of Maverick Records and Warner Bros. Records. Detail to come…